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Headquarters:
2901 W Clarendon
Phoenix, AZ 85017
1-800-786-0288
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1665 E. 18th Street
Suite 103
Tucson, AZ 85719
(520) 624-0169
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Coming Next Month...
Accram leaps
into the 21st
Century with
Self-Service
Kiosk Support!
 

Hello ~,

Digital Color Dominates

(Excerpts from Digital Color Dominates
by Courtney E. Howard, April 2003)

The demand for digital color printing continues its pattern of strong growth.

Today’s volatile economic and political climates notwithstanding, perhaps nothing is gaining more attention than digital color printing. Indeed, few if any technologies in the graphics arts industry are experiencing growth comparable to that of digital color printing. Its present popularity is as undeniable as its flexibility. It is not only finding a home in a growing variety of environments, but also successfully performing a wider array of applications.

The Appeal:
A major force behind the increased demand for digital color printing, color has been proven to garner attention and contribute to increased response rates, especially when coupled with variable data. “The overriding advantage to digital color printing is how well color helps you communicate,” admits Mark Pollack, Savin’s vice president of product marketing and support. “Today, people are overloaded with information. How do you distinguish yourself and your document? Color can really help, and that’s part of the reason we see so much interest in color.”

“I definitely think digital color printing increases the retention of a message that the user reads.” agrees Joyce Virnich, vice president of marketing at Oce-USA Inc. She takes the impact of color even a step further, saying, “I believe it also increases the understanding of a message because it focuses attention on the key points.” Whatever the reason, color is a boon to marketing efforts.

Color is but one of the beneficial characteristics of digital printing. “The most important benefit is increasing the effectiveness of marketing campaigns,” according to Mike Mello, HP regional category manager of the Indigo Division. “It’s important that marketing directors in enterprise companies spend their budget dollars in more effective ways, resulting in higher ROT.” With digital color printing, he explains, enterprise companies and the marketing agencies that represent them can produce more targeted communications, collateral, and point-of-sale materials to promote brand both locally and globally.

Driving Demand:
Heightened interest in and demand for digital color printing, combined with the ready availability of more affordable and easy to use solutions, are brining about a sea of change in the technology industry. A growing number of corporations, organizations, and nontraditional customer are reaping the rewards of digital color devices. Do-it-yourselfers are saving cash and gaining control over print jobs by bringing digital color printing in-house.

“On-demand digital color printing is beginning to erode traditional printing,” Mello continues. He attributes the trend to a majority of businesses looking to reduce spending on large inventories with just-in-time printing. “Marketing departments want the ability to respond with more relevance to a changing demographic market with database driven variable printing.”

Business Benefits:
Print service providers and corporations alike can take advantage of the present and future demand for digital color printing. Through the use of digital color presses and color laser, multifunctional, and inkjet printers, professionals can parlay the growing interest in color, variable, on-demand, and just-in-time printing into increased revenue and new profit centers.

Accram is here to help you move into the world of digital imaging and color printing. We offer a full line of digital and color printers/multifunction devices, and will do a document workflow analysis to help you assess your needs. For more information, or to arrange for a free analysis, click on the link below and “Contact Us”.

http://www.accram.com

(602) 264-0288

(800) 786-0288




Interesting Tidbits; Inkjet Printers


Your inkjet cartridge contains much more than ink—it contains an integrated circuit, much like a mini-computer, precisely routing signals to the correct ink nozzles with exact timing. This is important because of what is actually going on inside that cartridge. The cartridge puts ink on your page by creating 40,000 “boiling points” per second, each producing heat up to seven times hotter than the sun for 2 millionths of a second. These boiling points push ink from over 400 nozzles in your cartridge onto your printed page. All of this takes precise instructions delivered at even faster speeds, to ensure delivery of that perfect printed page.

$ $ $ $ $ $ $ $ $ $ $ $

Ken Colburn writes in the October 2, 2003 edition of Phoenix360.com:

The inkjet printer business model is becoming a 'consumables' driven one that has taken a page from the razor blade business. Sell razors cheap and charge more for the blades.

Most manufacturers make the majority of their money on the consumables such as ink cartridges and special paper, which is why we are starting to see a large number of sub $100 printers.

Several studies have been done on the actual cost of ownership on inkjet printers and in most cases the highest cost per page was in the lowest price printers. Many provide less ink (in some cases half the ink!) in a cartridge that looks the same, so you end up buying them twice as often. In some cases, an inexpensive printer can cost twice as much to use over a 2-year period because of the small amount of ink in the cartridges.

$ $ $ $ $ $ $ $ $ $ $ $

Accram can save you money on your printing costs, and increase your productivity. Want to learn more? Just click on the link below and "Do The Math".

http://www.accram.com

1-(800) 786-0288
(602) 264-0288

 



Accram Invites You To Lunch

Learn how to save $$$ on your printing costs and enjoy a free lunch on us!


Join us for a special presentation of the lowest total cost of ownership printers in the industry. Our guest speaker will be Jim Masters, Manufacturer’s Representative for Kyocera Mita. Learn how to print in COLOR for less than 5 cents per page! We will have demo units on hand and great door prizes.


When: Friday October 10, 2003

Buffet Lunch: 11:00-12:00

Guest Speaker: 12:00-12:30

Demo’s & Prize Drawings: 12:30-1:00
(must be present to win)

Where: Embassy Suites Hotel

1515 N. 44th Street
Phoenix, AZ 85008

Hurry! Space is limited

RSVP: Traci Hawn
(602) 264-0288 xt 129

tracih@accram.com


Spotlight: Department Profile, Accram's
NOC Team
Have you ever called Accram for technical support and wondered who you were talking to?  

Well, meet the guys that staff our NOC (Network Operations Center). These are the guys that answer all the incoming support calls for internet service, kiosk installation and support, email problems, and basic end user questions. They also are responsible for the 7x24 monitoring of our RLM (Remote Management) Contracts, all Internet Connectivity, designing and installing new client networks, and of course, Accram’s in house network.

The team is housed in a highly secure area within Accram. Access to this area can only be gained by with a secure access code. From here, the team can monitor networks, reprogram routers and even check server status – anywhere in the country!

Gene Head, the department manager, has been with Accram, Inc for 20 years. Joe, the new kid on the block, is the latest addition to the team, and brings the necessary skill set needed for network support. Jonathan and Josue are the friendly voices that perform most of the end user support (a sometimes difficult and certainly stressful task). Currently, Jonathan and Josue are supporting hundreds of Internet users, assisting with numerous kiosk installations nationwide, and providing all the support for our Zaplink and Cricket Kiosk users. All of these gentlemen maintain the certifications necessary that allow us to support all the various networks that our clients have.

If you are interested in learning more about our network services, or if you would like a tour of or NOC, just click on the link below and “Contact Us”.

http://www.accram.com