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| Headquarters: 2901 W Clarendon Phoenix, AZ 85017 1-800-786-0288 Email Us! |
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Hello
~, (Excerpts from Digital
Color Dominates Today’s volatile economic and political climates notwithstanding, perhaps nothing is gaining more attention than digital color printing. Indeed, few if any technologies in the graphics arts industry are experiencing growth comparable to that of digital color printing. Its present popularity is as undeniable as its flexibility. It is not only finding a home in a growing variety of environments, but also successfully performing a wider array of applications. The
Appeal: “I definitely think digital color printing increases the retention of a message that the user reads.” agrees Joyce Virnich, vice president of marketing at Oce-USA Inc. She takes the impact of color even a step further, saying, “I believe it also increases the understanding of a message because it focuses attention on the key points.” Whatever the reason, color is a boon to marketing efforts. Color is but one of the beneficial characteristics of digital printing. “The most important benefit is increasing the effectiveness of marketing campaigns,” according to Mike Mello, HP regional category manager of the Indigo Division. “It’s important that marketing directors in enterprise companies spend their budget dollars in more effective ways, resulting in higher ROT.” With digital color printing, he explains, enterprise companies and the marketing agencies that represent them can produce more targeted communications, collateral, and point-of-sale materials to promote brand both locally and globally. Driving
Demand: “On-demand
digital color printing is beginning to erode traditional printing,”
Mello continues. He attributes the trend to a majority of businesses
looking to reduce spending on large inventories with just-in-time
printing. “Marketing departments want the ability to respond with
more relevance to a changing demographic market with database driven
variable printing.” (602) 264-0288 (800) 786-0288 |
$ $ $ $ $ $ $ $ $ $ $ $ Ken Colburn writes in the October 2, 2003 edition of Phoenix360.com: The inkjet printer business model is becoming a 'consumables' driven one that has taken a page from the razor blade business. Sell razors cheap and charge more for the blades. Most manufacturers make the majority of their money on the consumables such as ink cartridges and special paper, which is why we are starting to see a large number of sub $100 printers. Several studies
have been done on the actual cost of ownership on inkjet printers
and in most cases the highest cost per page was in the lowest price
printers. Many provide less ink (in some cases half the ink!) in a
cartridge that looks the same, so you end up buying them twice as
often. In some cases, an inexpensive printer can cost twice as much
to use over a 2-year period because of the small amount of ink in
the cartridges. Accram can save you money on your printing costs, and increase your productivity. Want to learn more? Just click on the link below and "Do The Math". http://www.accram.com | |||||||||||||
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Buffet Lunch: 11:00-12:00 Guest Speaker: 12:00-12:30 Demo’s &
Prize Drawings: 12:30-1:00 1515 N. 44th
Street Hurry! Space is limited RSVP: Traci
Hawn | ||||||||||||||
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 Spotlight: Department Profile, Accram's NOC Team
Well, meet the guys
that staff our NOC (Network Operations Center). These are the guys
that answer all the incoming support calls for internet service,
kiosk installation and support, email problems, and basic end user
questions. They also are responsible for the 7x24 monitoring of our
RLM (Remote Management) Contracts, all Internet Connectivity,
designing and installing new client networks, and of course,
Accram’s in house network. | |||||||||||||
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